At the start of every new year, I always try to set before me a list of goals to work toward and look forward to. Goals that are achievable, but challenging. It should come as no surprise that my top Strength (from StrengthsFinders) is “Achiever”. So simply sticking a task on my to-do list isn’t enough, I need to be able to create a realistic path to accomplish said task. This year I’ve created a few goals that I believe will help me navigate toward being a better artist and business owner.
First and foremost, I need to network. Yessss. I can see all the extroverts going “Well duh” and all the introverts growning inwardly. I am growning inwardly. I’ve purposefully placed specific networking events on my calendar and to-do list in order to provide further motivation. I know that if I would like to establish myself professionally, I need to make a professional relationship with fellow artists and businesses. I’m keeping it to a minimum of 2 events monthly. Yes, this one is a challenge. (So if there are any artists out there who want to make my life easier, reach out! I’d love to connect!)
Second, I have finally caved and realize that I need to begin advertising. Although I have previously boycotted social media advertising (because why pay so your current followers can actually see your posts?) I realize that it is a necessary evil. Since a large majority of social media platforms now require ads for posts to be seen, I know that I’ll need to invest a little this year into my social platforms. I’m beginning small and will continually assess whether or not it’s effective in maintaining growth.
Third, I have made it a point to draw or paint on a regular basis. Unfortunately, I can’t work full time right now on my artwork, however, this is no excuse to take long breaks as I have done in the past. I know that in order to hone my skills, I will need to take the time necessary to explore and discover creatively. (Also, I’ve got an overflow of painting ideas that I’m tired of keeping bundled up inside me.)
So as I work on these goals, I am hoping that you all will keep me accountable. This year is a year of refinement, and as I prepare for future growth, I hope to bring you all along in my journey.
Photos by Hannah Cher Photography (1) and Lane B Photography (2)